Ideas. Strategy. Results.

At Removery, I spearhead social media relationships and community management across all organic and paid channels in North America, protecting and elevating brand reputation at scale. I architected and launched a full creator and influencer program from the ground up, onboarding 350+ brand ambassadors who generated 1,451 pieces of content, ~300M video plays, and 45M impressions in 2025 alone. I lead an 8-person team managing 30K monthly public comments, 8K private messages, and 2K Google reviews, maintaining brand voice at every touchpoint. I implemented Meta and ManyChat automation that reduced public comment response time to under 4 hours during business hours, and I conduct active social listening to identify emerging trends and uncover strategic opportunities across platforms.

I oversaw the logistics and data strategy for 40+ North American events, partnering with lifecycle management to optimize lead generation and post-event engagement. I also spearheaded a high-impact social give-back program, establishing formal partnerships with over a dozen non-profits and providing no-cost services to 300+ survivors and formerly incarcerated individuals. By blending operational precision with mission-driven community building, I successfully strengthened the brand’s footprint and social impact across the USA and Canada.

I managed daily studio operations and helped navigate the successful transition following the acquisition of GO! Tattoo Removal. I also produced high-impact in-studio content that continues to serve as some of the brand’s highest-performing advertising assets. By leading consultations that consistently exceeded sales KPIs, I balanced measurable revenue growth with an exceptional client experience.

As Co-founder and CEO, I built the brand’s infrastructure and digital strategy, overseeing everything from web development and SEO to social media growth. I managed daily operations and staff integrity while refining protocols to ensure high-quality client outcomes and scalable growth. This strategic foundation led to my successful negotiation of the company's acquisition by Removery during their expansion phase.

I directed daily operations and team growth while leading the company's digital transformation. By modernizing our trade show analytics with iPad integration and rebuilding our WordPress platforms, I significantly improved lead capture and operational efficiency. I paired these tech upgrades with targeted social media strategies across Instagram and Twitter to elevate brand awareness and streamline our vendor relationships.

Produced, directed, and executed high-value photo shoots that represent the ethos of multiple different brands to aid in their marketing campaigns.